Social media is a powerful tool when used correctly. It can make or break a brand. It can be the best way to engage with your clientele or it can be a direct route to crazy drama and needing damage control.
Instagram was founded in 2010 as a way to share photos and videos with the world. While it started off as a casual social platform, businesses soon began turning their messaging into visual artwork. Now major brands – with the right strategies – can attract millions of followers.
Do you have a business profile on Instagram? If not, you should! According to recent statistics, Instagram has 1 billion total monthly active users. Let that number sink in for a moment.
Out of 1 billion monthly active users, certainly you can find your niche in there. Even if you’re not a “major brand,” it’s time to take Instagram seriously as a business marketing tool.
With this planner we’ll explore the various features of Instagram and how to use them to share your content.
Your target market may or may not gravitate to ALL the formats but at least you’ll have the knowledge of how they work so you can experiment with them. There’s no hard and fast formula when it comes to utilizing social media; very often it’s a game of trial and error while hoping to recognize patterns of audience behavior.
Now, grab your smartphone and let’s get into the nitty gritty of creating an Instagram strategy.
