Explore our cruelty-free make-up, skincare, and hair care products that are ethically sourced and inspired by nature.

Our story started in Brighton, England in 1976. It began with our founder, Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, we’ve been rule breaking, never faking and change making for over 40 years.

In 1987, we launched Community Trade, pioneering fair trade in the beauty industry. Today, we have suppliers in over 20 countries around the world, sourcing the finest raw ingredients and traditional skills from around the planet – benefiting local communities in return.

We’ve campaigned for a cruelty-free beauty industry since 1989. First, we helped ban animal testing in the UK. Next, we took our fight to the EU. Now, we’re setting our sights on the UN, where we’re aiming to stamp out this cruel practice everywhere and forever.

We aim to be the world’s most ethical and sustainable global business. We're a 100% vegetarian beauty brand, and over half of our products are vegan. We've committed to reducing the environmental footprint of our products every year. We have never and will never test on animals.

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